Tengfei - Plastic Injection Molding Company

Project Introduction

In this project, our goal was to transform a Chinese industrial brand into a familiar and reputable name in our target regional markets, which included Russia, the UAE, and Saudi Arabia. To achieve this, a series of planned actions focusing on redesigning the brand identity, strengthening its digital presence, and increasing the B2B customer acquisition rate were put on the agenda.

Project Objectives

As a first step, prioritizing the elevation of the brand's position in international markets and increasing market share through the development of digital channels became our main focus. Redefining the brand's visual identity to align with the tastes and expectations of professional audiences and decision-makers within the mold-making industry in the target countries was also considered a key objective.

Additionally, creating a cohesive structure for showcasing projects, portfolios, and the company’s capabilities—and ultimately, increasing the industrial customer acquisition rate through targeted digital marketing strategies in Russia, the UAE, and Saudi Arabia—were among the core objectives of this project.

Actions Taken

In order to achieve these goals, the company's website was completely redesigned. The new UI/UX design was developed based on international and industrial standards to provide a professional and effective user experience for buyers, representatives, and B2B decision-makers, all while ensuring seamless access to technical information. All technical content and project descriptions were also rewritten in English to be engaging and reliable for the target markets.

In terms of visual identity, the brand's colors, typography, and graphic style were redefined with a modern, transparent, and industrial perspective. Visual elements tailored to the professional culture and preferences of audiences in Russia, the UAE, and Saudi Arabia were designed and implemented across all communication channels.

Furthermore, international digital marketing campaigns centered around a content strategy and targeted English SEO, based on the keywords of the target markets, were launched. Alongside this, Google Ads and LinkedIn campaigns were activated to generate B2B leads in the target countries. To optimize the conversion rate, user behavior was continuously analyzed, and the layout of the forms and service pages was refined accordingly.

To boost engagement and attract new projects, specialized collaboration request forms were designed, allowing users to input technical specifications, delivery timelines, and mold models. Moreover, showcasing international clients, certifications, and flagship projects on the website and in promotional materials was prioritized to build trust and enhance brand credibility in the target markets.

Project Achievements

The result of these initiatives was a significant growth in engagement and targeted traffic from Russia, the UAE, and Saudi Arabia. The industrial brand identity was redefined in a highly professional and credible manner, firmly establishing its presence in the digital space. The volume of collaboration requests submitted via online forms and service pages saw a noticeable increase, and the company's digital infrastructure was successfully prepared for expansion into other international markets.