Jemco - Jovin Electrical Machines Industries

Jemco, as one of the country's specialized manufacturers of electric motors, faced challenges in the digital space despite possessing valuable technical content. The company's previous website was inefficient in terms of design, accessibility, and user experience, particularly for industries, factories, and international buyers. The technical information of the products was not properly visible, the navigation structure between pages was complex and disorganized, and Jemco's brand identity lacked a fitting presence in the online space.

In this project, the Mirka Agency team decided to redesign the Jemco website based on four key principles. First, introducing the brand through a modern, industrial design that aligns with its status as a national manufacturer with a vision for international markets. Next, product categorization was reorganized simply and accurately, ensuring that various Jemco motors—including YD, YU, YJS, and explosion-proof models—are presented to the audience clearly and with the ability to be compared.

One of the most crucial aspects of this redesign was creating quick access to technical information. On the new website, each product has a dedicated page featuring a technical specifications table, certificates, and a downloadable catalog; a feature that fully meets the needs of professional buyers and technical managers.

Finally, a multilingual user interface was implemented in both Persian and English, with the necessary infrastructure put in place to add other languages in the future. This change marks an important step toward strengthening Jemco's connections with international markets and foreign representatives.

Results and Achievements

This project led to the creation of a professional and user-friendly platform for showcasing Jemco products in both domestic and foreign markets. The brand's digital identity was elevated, earning greater credibility among corporate and industrial customers. Furthermore, the new website established a solid foundation for future developments, such as adding new products, introducing official agencies, facilitating online sales, and enabling online price calculations.

One of the most significant outcomes of this redesign is the improved user experience for visitors seeking technical information, catalogs, or direct communication with the company—a change that has noticeably increased communication efficiency and customer acquisition.